Famous French Brands: Poivre Blanc
The obsession of French tweens and teens in the ‘80s and ‘90s, Poivre Blanc (White Pepper) is back on the cool kids' radar with a line of vintage tees, tags, caps and sweaters that harks back to its surfwear-meets-streetwear roots.
Founded in 1984 by Danny Sebright, the Marseille-born *marque started out producing bright, sporty t-shirts featuring animated characters and fun prints that garnered a cult following. However, it evolved its offering in 1989 and is now the go-to for luxurious, high-tech skiwear – with a price tag to match.
Whether on the court, at yoga class or swishing down the slopes, Poivre Blanc’s technically advanced sportswear for women, men and children cuts a fine figure. But it’s the nostalgic appeal of the vintage designs that have put the brand back in the spotlight.
According to the website…
“La collection vintage de Poivre Blanc a été créée pour célébrer et préserver l’héritage unique de la marque. Ce revival permet de reconnecter les clients avec les souvenirs joyeux et l’authenticité des débuts de Poivre Blanc, tout en attirant un nouveau public qui apprécie le charme rétro.
“Les motifs et designs de la collection vintage sont inspirés par les archives de la marque, reprenant des éléments graphiques et colorés qui avaient fait son succès, modernisés pour aujourd’hui. Ce retour aux racines est aussi une réponse à la demande croissante pour des vêtements qui allient style, histoire et durabilité.”
*Ou, en anglais…
“The Poivre Blanc Vintage Collection was created to celebrate and preserve the brand's unique heritage. This revival reconnects customers with the joyful memories and authenticity of Poivre Blanc's early days, while attracting a new audience who appreciates its retro charm.
“The patterns and designs of the Vintage Collection are inspired by the brand's archives, incorporating graphic and colourful elements that made it successful, modernised for today. This return to its roots is also a response to the growing demand for clothing that combines style, history, and sustainability.”
View the Poivre Blanc range on the website.
*brand | *Or, in English