La Vie: C’est veggie

If you’re a fan of clever advertising, this commercial by acclaimed French agency Buzzman is sure to tickle your fancy.

Featuring an expressive rescue pig called Léon watching a man devour *un sandwich au ‘jambon’, the ad for French plant-based food company La Vie was launched to coincide with World Animal Day last October. *C’est du génie, non?

*a ‘ham’ sandwich | *It’s genius, isn’t it?