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Le vieillissement: Juliette Binoche

Back in June, we met Jacline – a feisty French centenarian with plenty of pep in her step and some strong opinions on ageing. This month, we revisit the subject of *le vieillissement with award-winning actress and icon, Juliette Binoche.


* ageing

Pétanque espadrilles go viral

If you love boules but hate bending, French espadrille brand Payote has gone viral with a genius pair of espadrilles US sports fans are snapping up in droves. Starting out as a joke dreamed up when founder Olivier Gelly was playing with friends, the pétanque espadrilles have an inbuilt magnet for collecting *tes boules.

With a social media video of the prototype garnering over 40 million views, tens of thousands of orders flowed in before Gelly and his team had figured out how to make them.

The brand is also known for its fun collabs – like this one with La Vache qui rit – as well as classic styles in leopard print or chic stripes. There’s even a pair with a bottle opener for those hot summer days.

* your balls

Sublime Saint Laurent

With the world on fire, we’re all looking for some escapism, and this breathtaking video offers just that. Katrina chanced upon Saint Laurent’s women’s summer ’26 show when looking to update the Club de culture *mode material – and she couldn’t resist sharing.

Staged against the backdrop of a twinkling tour Eiffel, the show is sheer perfection. Make sure you hang around for the glorious gowns at around the 8-minute mark. Sublime.

* fashion

La Bonne Brosse

How do those French girls get their bobs looking so chic? The answer, we suspect, is La Bonne Brosse. Launched in 2021 by friends and former beauty industry executives Flore des Robert and Pauline Laurent, the Parisian brand is taking on the iconic Mason Pearson with premium hairbrushes infused with that quintessentially French ‘*je ne sais quoi’.

With a signature twisted handle in biodegradable cellulose acetate (produced in France by the last remaining French acetate manufacturer), La Bonne Brosse (The Good Brush) brushes come in a rainbow of colourful, ergonomic designs. Made with sustainability in mind, they feature high-quality ingredients designed to pamper your *cuir chevelu and bring out the best in your strands.

Not sure whether boar, nylon or a combination of bristles is best? Take the online quiz to find your perfect match. They’re not exactly a steal at $272 at Mecca ($190 for la petite), but there’s luxury in every stroke.

La Bonne Brosse | Website and Instagram
Shop La Bonne Brosse at
Mecca

*Indescribable quality | *scalp

Ekhi Busquet

A fan of bold, bright and sculptural design? It’s time to familiarise yourself with the playful world of Ekhi Busquet. A self-professed arcencielophile (lover of rainbows), Ekhi is a big deal in the French design world – in demand with iconic fashion and beauty houses for her thoughtful approach, sustainable production and vibrant pieces that spark joy.  

A graduate of the École Boulle and the Politecnico di Milano, Ekhi started out in visual design for the likes of Dior and L’Oréal before setting up her multidisciplinary design studio in 2017. Splitting her time between Paris and Marseille, she draws inspiration from both.

Take a peek at her work on Instagram – particularly her “Seins-Germain” collection, supporting breast cancer awareness and co-designed with Matthieu Vergote.

Visit ekhibusquet.com

La Vie: C’est veggie

If you’re a fan of clever advertising, this commercial by acclaimed French agency Buzzman is sure to tickle your fancy.

Featuring an expressive rescue pig called Léon watching a man devour *un sandwich au ‘jambon’, the ad for French plant-based food company La Vie was launched to coincide with World Animal Day last October. *C’est du génie, non?

*a ‘ham’ sandwich | *It’s genius, isn’t it?

Bobo is Back

If you needed convincing that the early noughties obsession with boho-chic (or, as the French say, bobo) style *est de retour, iconic fashion house Chloé’s most recent AW2025 collection has *la preuve.

Creative director Chemena Kamali sent models down her Paris runway bedecked in faux fur, romantic ruffles, heart pendants and ballet flats, toting soft, charm-laden *sacs. And it has us collectively swooning.

Read about the Chloé show here. Or view Chloé’s Instagram account for detailed shots of the collection.

* is back | *the proof | *bags

Famous French Brands: CABAIA

Wander the streets of any French city, and you’ll spot the wares of hip, eco-conscious brand CABAIA on the backs or heads of all the cool kids. Founded in 2015 by Bastien Valensi and Emilien Foiret, the burgeoning luggage and accessories brand launched with a range of *bonnets topped with interchangeable pompoms – and, alongside sustainability, that idea of customisation is still at the heart of the brand.

cabaia.com

Achieving B Corp certification in 2022, CABAIA has donated 28,8343€ to partner charities, including the SPA (French Society for the Protection of Animals). With a lifetime guarantee, the brand’s products are manufactured in ethical factories, and 67% contain recycled plastic.

With a mission “to turn every trip into a journey, multiplying experiences and living life on our own terms,” CABAIA has quickly grown a loyal following with its modular *sacs à dos – featuring removable front pockets that can be swapped for different colours and styles.

The playful and innovative brand continues to “make mobility more beautiful”, and with over 30 stores in France and Belgium and more than 2,500 stockists, it seems CABAIA’s journey is one to follow.

Visit the CABAIA website for more information.

* beanies | * backpacks

Famous French Brands: La Vache Qui Rit

With an iconic look and a delightful backstory, La Vache Qui Rit, or “The Laughing Cow”, is a brand of processed cheese products produced by Fromageries Bel. Wrapped in nostalgia, the wedges of mild and creamy, spreadable cheese – made with a blend of cheddar, gouda, edam, emmental and comté – were created in 1921 by French cheesemaker Léon Bel.

The instantly recognisable red cow logo, complete with cheese-round earrings, was designed by celebrated illustrator Benjamin Rabier. During World War I, Rabier, then a French officer, painted a laughing cow on meat trucks transporting rations for soldiers. He nicknamed it “Wachkyrie,” a cheeky nod to the Germans’ “Walkyries,” inspired by Wagner’s famous Ride of the Valkyries.

When said aloud in French, the pun sounded like “Vache Qui Rit” – sparking the imagination of young dairy farmer, Léon Bel. When Bel later launched his fromage* – the first soft, portioned processed cheese in aluminium packaging that could be easily shared and transported – he asked Rabier to create a new version of the laughing cow. In bright red with her signature earrings, she became the cheerful mascot stocking dairy aisles today.

Loved by adults and kids alike, La Vache has since become a staple in lunchboxes in over 120 countries across the globe.

* cheese

PS: This one’s for you, Antoine.

Famous French Brands: Mariage Frères

Can’t go past a refreshing tasse de thé*? Then consider popping on the kettle and pouring yourself a first-class cup from renowned French tea brand Mariage Frères.

Founded in Paris in 1854, Mariage Frères has long been elevating tea drinking into an indulgent art. 

Coming from a family of traders with a lust for loose leaves, brothers Henri and Edouard Mariage embarked on a mission to import teas from China, Japan and India – and their eponymous business was born.

Securing a legion of tea-drinking fans with its signature blends and elegant packaging, Mariage Frères today has boutiques and concessions across the globe. 

If you need to find un cadeau* in Paris? Drop by one of their flagship stores in the chic Marais district or Rue du Faubourg Saint-Honoré, and you won't leave empty-handed. 

Enjoyed by local pinkie-raisers and tourists alike, the marque* was one of the first to promote the health benefits of green tea. However, it's Marco Polo, a fragrant blend with notes of fruit and flowers, and the robust Earl Grey Imperial the brand is best known for. 

With a rich history and commitment to quality, Mariage Frères continues to inspire joy with every not-so-humble cup of tea. Read more of their story here.

*cup of tea | *a gift | *brand

Five Cult French Pharmacy Finds

Travelling to France? Plan on packing an extra tote for your beauty haul as you're headed to skincare-lover paradise! With cosmetics sections that rival any department store, French pharmacies are veritable treasure troves of skincare wonders where beauty buffs flock for coveted products that promise radiant, flawless, French-girl peau*. 

Renowned for their minimalist approach to makeup and unwavering dedication to skincare, the French prioritise healthy, glowing complexions above all else. So, do as they do next trip and stock up on these five cult French pharmacy finds to elevate your skincare routine to new heights.

NUXE Huile Prodigieuse Dry Oil: A multi-purpose dry oil beloved by beauty enthusiasts worldwide, NUXE Huile Prodigieuse is a luxurious elixir that nourishes, hydrates and illuminates the skin and hair. Infused with precious botanical oils, this cult favourite is suitable for all skin types, delivering a radiant glow and delicious fragrance with each application.

Bioderma Sensibio H2O Micellar Water: Seen backstage at catwalk shows, this holy grail skincare staple is a gentle yet effective cleanser that removes la maquillage*, impurities and excess oil without stripping the skin's natural moisture barrier. Ideal for sensitive skin types, the dermatologist-recommended formula soothes and calms irritation, leaving the skin clean, refreshed and balanced.

Embryolisse Lait-Crème Concentré: Loved by makeup artists, models and celebs alike, Embryolisse Lait-Crème Concentré is a luxurious moisturiser that doubles as a primer and makeup remover. Enriched with nourishing ingredients like shea butter and aloe vera, this iconic cream hydrates, softens and smooths the skin, creating the perfect canvas for makeup application while promoting long-term skin health.

A313 Vitamin A Cream: A cult classic in French skincare, A313 Vitamin A Cream is a potent retinoid treatment renowned for its transformative anti-ageing benefits. Formulated with retinyl palmitate, a gentle derivative of vitamin A, this powerhouse cream stimulates collagen production, reduces the appearance of fine lines and les rides* and refines skin texture for a youthful, radiant complexion.

La Roche-Posay Cicaplast Baume B5: A soothing and reparative balm for the face and body, La Roche-Posay Cicaplast Baume B5 is a must-have for addressing a myriad of skin concerns, from dryness and irritation to minor wounds and burns. Enriched with panthenol, the rich, dermatologist-tested formula provides immediate relief, accelerates skin regeneration and restores comfort to even the most sensible* skin types.

Happy shopping!

*skin | * makeup | *wrinkles | *sensitive